Submitted by ilovetheory on Thu, 04/29/2010 - 05:39
Theory developed a series of print ads to congratulate both Mercedez-Benz and Acura for respectively winning both the “Race Engine of the Year” and “North American Race Engine of the Year” awards from Race Engine Technology Magazine. The ad congratulating Mercedes-Benz was chosen by Mobil 1 to be placed in publications across the globe and was translated into many languages to fit local markets.
Submitted by ilovetheory on Wed, 02/10/2010 - 04:46
Theory developed these ads for Race Engine Technology magazine for Mobil 1.
Race Engine Technology voted the Mercedes-Benz engine, Race Engine of the Year.

The Acura LMP1 4.0 litre V8 engine won the North American Engine of the Year by Race Technology magazine.
Submitted by ilovetheory on Fri, 02/05/2010 - 03:13
Theory Communication and Design chosen to help bring additional vigor and impact into historic open wheel racing series.
ALPHARETTA, Ga. (February 5, 2010) – The Cooper Tires presents the Atlantic Championship series Powered by Mazda, North America’s longest running racing series, assigned Agency of Record duties to Theory Communication and Design, a full service automotive-focused agency.
Submitted by ilovetheory on Thu, 01/21/2010 - 02:54
Corona, California, April 6, 2009 – advanced FLOW engineering is proud to announce the launch of Takeda. Takeda will specialize in the development, design and production of premium aftermarket performance products for import vehicles. Based in Southern California with a strong tie to Japanese tuning, Takeda products are designed for the progressive automotive enthusiast that is performance driven. Takeda products will be available today, beginning with eleven products aimed at today’s best selling import vehicles, followed by additional monthly releases.
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